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Introduction
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Day One - Plan & Research
- 1.1 – WHY START THIS BUSINESS?
- 1.2 – WHAT WILL YOUR BUSINESS DO?
- 1.3 – WHAT BRANDS OR BUSINESSES DO YOU ADMIRE?
- 1.4 – WHO ARE YOUR CURRENT COMPETITORS?
- 1.5 – WHAT IS YOUR UNIQUE SELLING POINT (USP)?
- 1.6 – WHO IS YOUR IDEAL CUSTOMER?
- 1.7 – WHERE DO YOU SEE A DEMAND FOR THIS PRODUCT?
- 1.8 – WHAT IS THE OPPORTUNITY?
- 1.9 – WHAT COMPLEMENTARY SKILL SETS WOULD BE VALUABLE?
- AT THE END OF DAY ONE
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Day Two - Prototype
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Day Three - Brand Identity
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Day Four - Marketing
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Day Five - Go To Market
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Day Six - Reflections and Next Steps
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