We start businesses and document the process.

We are completely transparent with our process right down to the business plan for Six Day Business. We try to document the exact steps we take to take a product or idea to market. 

We believe strongly in entropy (and even named our agency after it) and so aim to get ideas in front of people when we can, and that means fast. 

We also want to show that it’s possible to start a business quickly and easily if you’re thinking of starting your own.

Recent successes and failures

WRITE SELF (coming soon) – Write your future self a letter.

HAMPTON COURT WORKS (coming soon) – “Just enough frills” co-working in Hampton Court.

INTENTION CASES – Recapture your attention, put down your phone.
Phone cases to keep you on focussed and not on your phone.

SMALL BLANK BOOKS – A satirical self-publishing company to take joke books to market. A fan favourite is “Shit Donald Trump says that makes me feel good about the world”

There's no start-up without the 'start'–

You’re here because you want to start a business. We get it. We always want to start businesses. And in fact we have. We’ve started many.

Some have been a success and are still running, and many (many!) have been left by the wayside.

To even get to the point of failure, or success, you have to start. And that’s what we help you to do. We don’t help you scale, we don’t help you sell your business, we give you the tools and support to help you start.

To butcher an expression from Peter Thiel, we help you get from 0 to 0.1. In fact, starting is the easiest part in the entrepreneurship journey but in many ways is the scariest.

The Six-Day Business started as a book that we wrote to share our experiences starting businesses and if there were two things that we’d tell any founder it’s:

1. Everything was made by someone.

You look around and anything you can see was conceived, built and sold by someone. And when they first started out they had no more knowledge than you do now. But they started.

And secondly!

2. No-one knows what they are doing all the time.

And in reality, most people who you admire don’t know what they’re doing most of the time. No-one knows (or could ever) know everything that would make their decisions perfect.

But if you don’t tell someone about your ideas, you’ll never know whether they’re worth going.

And that’s where we come in.

We get it, it’s tough to share your ideas. Everyone can share their opinion (and sometimes too much) but when it comes to an idea, something you’ve dreamt and you love, it can be tough.

Even this page that I’m writing – this idea could be, and probably will be, ridiculed at some point. But if it’s ridiculed, it means it is in front of someone and someone has taken the time to ridicule. A small victory perhaps.

But I digress.

The Six Day Business has been set up partly to help you start businesses (our end goal) but also for us, the founders, to document our journey starting more businesses.

We always have great ideas but putting them in to practice is the tough part. And how would we define ‘finished’ as a busienss is never truely finished.

All of the businesses that we start follow the same criteria:

  • Something to Buy – At the end of the six days you have to be able to purchase something.
  • Simple – The business is self-contained and very specific. E.g. we don’t offer 1,000 services that we could come up with if someone wanted to buy them.
  • Scale – It can scale (if someone were to spend the time on it).
  • Fun – businesses that bring some joy to us and we enjoy making them.
  • Finished – It doesn’t count if it isn’t finished. As Seth Godin says – Just Ship
These criteria will be updated as we go along but we want you right there with us as the process happens. We want your feedback, participation and engagement to see which ideas have legs and which we should take out back to shoot.

We also want you to get involved and tell us about your own Six Day Businesses. We have a book (finished), course (in development) and bootcamp (also in development).
Again – we have launched this sooner than we could have, but we wanted these ideas out there. The book has been finished for two years (as of 28th October 2020 when I was writing this) and now it’s time to get out there.