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1.4 – WHO ARE YOUR CURRENT COMPETITORS?
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1.6 – WHO IS YOUR IDEAL CUSTOMER?
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Introduction
Welcome to the Six Day Business
Day One - Plan & Research
1.1 – WHY START THIS BUSINESS?
1.2 – WHAT WILL YOUR BUSINESS DO?
30 min
1.3 – WHAT BRANDS OR BUSINESSES DO YOU ADMIRE?
30 min
1.4 – WHO ARE YOUR CURRENT COMPETITORS?
30 min
1.5 – WHAT IS YOUR UNIQUE SELLING POINT (USP)?
30 min
1.6 – WHO IS YOUR IDEAL CUSTOMER?
30 min
1.7 – WHERE DO YOU SEE A DEMAND FOR THIS PRODUCT?
30 min
1.8 – WHAT IS THE OPPORTUNITY?
30 min
1.9 – WHAT COMPLEMENTARY SKILL SETS WOULD BE VALUABLE?
30 min
AT THE END OF DAY ONE
30 min
Day Two - Prototype
2.0 – Introduction to Day Two – Prototype
30 min
2.1 – IS YOUR BUSINESS A PRODUCT OR SERVICE?
30 min
2.2 – DETERMINING YOUR VALUE
30 min
2.3 – PRESENTING THE KEY FEATURE OF YOUR IDEA
30 min
2.4 – HOW TO SET YOUR RETAIL PRICE
30 min
2.5 – HOW WILL YOUR CUSTOMERS BUY FROM YOU?
30 min
2.6 – FURTHER QUESTIONS
30 min
AT THE END OF DAY TWO
30 min
Day Three - Brand Identity
Introduction to Day Three – Brand Identity
30 min
3.1 – CREATING A NAME
30 min
3.2 – DESIGNING A LOGO
30 min
3.3 – NEED HELP DESIGNING THE ‘FINAL’ LOGO?
30 min
AT THE END OF DAY THREE
30 min
Day Four - Marketing
Introduction to Day Four – Marketing
30 min
4.1 – MARKET RESEARCH (INDUSTRY OVERVIEW)
30 min
4.2 – DETERMINING YOUR USP—WHY ARE YOU DIFFERENT?
30 min
4.3 – WHERE SHOULD YOU COMMUNICATE WITH YOUR CUSTOMERS?
30 min
4.4 – CHOOSING A PLATFORM
30 min
4.5 – CREATING CONTENT
30 min
4.6 – BARTERING
30 min
Day Five - Go To Market
Introduction to Day Five – Go To Market
30 min
5.1 – WHAT ARE THE RIGHT QUESTIONS TO ASK?
30 min
5.2 – WHO SHOULD YOU ASK?
30 min
5.3 – WHERE TO FIND FEEDBACK
30 min
5.4 – ONE LAST THING
30 min
AT THE END OF DAY FIVE
30 min
Day Six - Reflections and Next Steps
Introduction to Day Six – Reflection and Next Steps
30 min
6.1 – LOOKING BACK
30 min
6.2 – LOOKING FORWARD
30 min
6.3 – YOUR NEXT STEPS
30 min
6.4 – THE BIG QUESTION
30 min
FINAL THOUGHTS
30 min