The Businesses
Let’s start our own!
Let’s start some businesses.
We know that going through our book can be too conceptual and so instead we will take you inside the process of our very own six day businesses to show you how we would do it.
We have lots of ideas and I’m sure you do too. We regularly run out of energy on the ideas that we start and so to force us to finish we have set a number of criteria:
For Sale
At the end of the six days a client has to be able to purchase something.
Simple
Stick to one message for one product on one channel.
Fun
We’ve got to have fun coming up with, and starting these businesses.
Finished
It doesn’t count if it isn’t finished. As Seth Godin says – Just Ship.
Creating these criteria forces us to finish. Finishing is important. If you don’t finish you don’t know whether your idea has an audience, and an audience is important. So often we get stuck at the last stage when we have to put what we have created out in the world. This is scary but has to be done.
The Businesses
Partner With Us
We only have so much time. The same time as everyone else, but we like to spend ours starting businesses. Scaling them isn’t really our thing. What we do like doing is working with talented people who want to get involved.
If you like the look of our businesses, or think you can add value, then let us know.